Beckmans College of Design, 2010–2013
* Bachelor of Fine Arts in Visual Communication
Södra Vätterbygdens Folkhögskola, 2008–2010
* Diploma in Communication Design
Beckmans College of Design, 2008–2009
* Visual Communication Evening Courses
Parsons The New School for Design, 2008
* Graphic Design Evening Courses
Well, Hi there! This is the portfolio of Eddie Åhgren and Per Sturesson. We're a multidisciplinary creative duo from Sweden. Right now we're quite busy, studying Visual Communication at Beckmans College of Design – Graduating in the summer of 2013.
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Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2012. Concept included films, catalogue, website and exhibiton design.
Andrea Andersson, Hanna Hein, Per Sturesson and Eddie Åhgren
Overall concept for Beckmans Product Design students at the Stockholm Furniture Fair 2012. Concept included films, catalogue, website and exhibiton design.
Andrea Andersson, Hanna Hein, Per Sturesson and Eddie Åhgren
DN Reklamcupen is an annual Swedish print ad competition that is determined in a cup format in Sweden’s largest newspaper; Dagens Nyheter. The print ads go head to head until there are only two left in the final. This year Sweden’s top creative colleges were invited to compete for a spot in the professional competition by creating a print ad promoting their school.
By winning the college competition we got the spot in the professional cup. It went quite well. After beating some of Sweden’s top agencies like Åkestam Holst, Ogilvy, Grey etc. We ended up in the final getting the silver medal. Because of our success in the competion we earned free media exposure for our school worth $230 000.
Copy translation:
Forsbergs and Berghs are great schools. Thanks to us*
*Pia Forsbergs, principal Forsbergs, graduated Beckmans 1975
Pål Petterson, Head Teacher Berghs, graduated Beckmans 1983
DN Reklamcupen – Silver
DN Reklamcupen Jr. – Gold
The brief was to advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of our choosing.
2011 Future Lions – Winner
The brief was to create a campaign for City Harvest; A nonprofit organization that works with hunger in New York City. City Harvest idea is simple; Take excess food from restaurants and supermarkets, cook it and serve to the people in need.
The brief was to create a print ad for the swedish housing company HSB to encourage parents to start home saving for their children.
Framtida Uppslag 2011 – Bronze
Handcrafted pantone christmas tree decorations.
Explicitly sold at the Beckmans College of Design christmas fair in 2010.
The brief was to create a direct mail with the purpose to get more donors for the organization Hjärnfonden (The Brain Fund). They work with collecting contributions for research to prevent brain illnesses.
We created a DM in the shape of an ordinary christmas greeting. The envelope contained a home made christmas card with a personal greeting – from a family unknown to the receiver. This faced the receiver with the feeling of how it could be to suffer from alzheimers disease, and as a cause of this: losing the memory of your friends and family.
Guldlådan 2010 – Gold
Illustrations for a line of water bottles for Swedens largest grocery chain: ICA.
